third i was shaped by a founding team whose experience spans global technology platforms and real-world business scaling. Anand and Neeraj bring deep, hands-on experience from Google and Meta, having worked on large-scale systems including Google Search, Google Maps, and Data protection and Security platforms at Meta, contributing to enterprise-grade ecosystems operating at massive scale. Complementing this, Vidusha and Asmath bring over 15 years of experience building and scaling technology-driven businesses, driving user growth and digital transformation across Sri Lanka and the wider Asia-Pacific region. Together, this combined experience led to the creation of third i - a next-generation marketing tool designed to revolutionize marketing through AI.

third i continuously analyzes marketing performance across platforms such as Google, Meta, and TikTok, screening all campaigns at scale and identifying what is actually working. The AI recommends winning strategies, high-performing campaign structures, ideal targeting approaches, and the right ideal customer profiles (ICPs). It also provides creative intelligence, including creative analyzers that helps you Optimize Creatives and Keyword analyzers for Google campaigns, helping teams understand what to build, what to run, and where to invest - with clarity and confidence.